YACHTS & TRAVEL

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Content Marketing for the Yachting Industry: Time to Get on Board

YACHTS & TRAVEL -BLOG- Yachting, in the scheme of things, is a very young industry. It has generally relied on traditional advertising- word of mouth and banner ads, the odd advertorial, or perhaps a sponsored mention in a feature. Content from yachting companies...

Doing Business in France: Out to Lunch

YACHTS & TRAVEL -BLOG- Some thoughts on doing business in France When I arrived in the French port town of Antibes in 2001, I always seemed to find myself in front of Maison Robert supermarket at the precise moment that they pulled down the metal roller door for...

Afternoon Naps: Fresh as a Daisy or Shaun of the Dead?

YACHTS & TRAVEL -BLOG- You’re mid-charter and exhausted. Afternoon naps have become so important that they’re an actual topic of conversation in the crew mess. ‘Good break?’ someone asks, as you shuffle bleary-eyed and drooling from your cabin like an angry Yeti...

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