YACHTS & TRAVEL

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Content Marketing for the Yachting Industry: Time to Get on Board

YACHTS & TRAVEL -BLOG- Yachting, in the scheme of things, is a very young industry. It has generally relied on traditional advertising- word of mouth and banner ads, the odd advertorial, or perhaps a sponsored mention in a feature. Content from yachting companies...

Doing Business in France: Out to Lunch

YACHTS & TRAVEL -BLOG- Some thoughts on doing business in France When I arrived in the French port town of Antibes in 2001, I always seemed to find myself in front of Maison Robert supermarket at the precise moment that they pulled down the metal roller door for...

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