YACHTS & TRAVEL-ABOUT ME-
You know, don't you. Normally within seconds.You can tell when the writing is authentic, clearly written by someone who has lived it, seen it.
Yet we’re seeing less of it these days- this quality content written by experts in their field, as content is increasingly being farmed out to people who have never actually stepped foot on a superyacht, or travel writers who sit in a dark suburban office regurgitating stuff they’ve found on Google. And boy, can you tell.
I’m a 36 year old Australian specialising in authentic writing about yachts and travel. My business isn’t complicated, but it does take experience. And that, I’ve got plenty of.
I entered the yachting industry nearly 15 years ago, back in the days when 50 metres was considered a huge yacht, the MLC didn’t exist, and everyone back home thought I worked on cruise ships. Yachting’s changed a lot since then. In the intervening years I’ve travelled and lived around the world, earned a first-class degree in Politics, and become a yachting journalist and editor.
I’ve been outrageously lucky. I’ve visited some of the most beautiful places on earth, both on yachts and in my time off- living in Caribbean jungle villages or deep in the Canadian Rockies, in grand European cities or in a bamboo hut in Vietnam. From billionaire’s yachts to backpacker hovels, I’ve had a very wide range of travelling experiences, which now inform my travel writing.
I write for people, not robots.(But the robots like me too.)
We’d all love to write exciting creative content, all the time. Yet the Google gods must be appeased- leading to a whole lot of SEO-focussed drivel floating about in travel and yachting writing. I’ll happily worship at the Google shrine as much as the next person, but the job of a good writer in the internet age is in finding that fine balance between content that’s enjoyable to read and content that’s highly searchable. Producing engaging writing that has all the necessary keywords, but doesn’t feel like it has been keyword-stuffed within an inch of its life. As it happens, finding that balance is what I do best.SEE PORTFOLIO
What do you want to acheive in 2016?
Every company has a story. Through engaging articles, blogs, press releases and advertorials , I can get your story known, respected- and liked. With clients in the fields of luxury yachts & travel, coaching & recruitment and health & wellbeing, I use my research and writing skills to get you the results you need- quickly and with no fuss.
What your content needs:
- A hook
- An idea, simply and convincingly put
Don’t know how to go about this, or struggling to get your ideas onto paper? I can help. You love your business, pouring endless hours into building it and making it grow. Now it’s time to make everyone else love it too.
So now you know my story. What's yours?What are you looking for and how can I help? Let’s get creative. In 2016, let’s do something a little bit different that marks us both out from the crowd.
'Jo is a fantastic creative writer, especially when it comes to yachting and travel. When I send her a short brief, she always comes back with great ideas and creates top quality articles in a quick turnaround time. She also researches topics thoroughly and has first hand experience of many related topics in yachting/travel. After working with many freelance writers in this field, I can honestly say that Jo is one of the best.' Gillon Hunter, Director, Web Vibes
‘Jo Morgan is a truly gifted writer and very smart cookie. She is able to write in different voices, giving pieces just the right tone for the target audience, and if originality is required, anything written in her own voice is always deliciously enjoyable to read. As a researcher she is very thorough and often comes up with interesting angles or approaches that I may not have thought of. Her work is polished, professional, thoughtful and intelligent. Apart from everything else she’s a great pleasure to work with and I have absolutely no hesitation in recommending her in the highest possible terms to anyone needing help with writing absolutely anything.’ Alison Rentoul, The Crew Coach
‘I love working with Jo. She conducts her own research to understand a topic well and writes great articles that meet the brief and match my editorial voice. Also, she’s a very warm and likable woman who is an absolute pleasure to work with.’ Ines, Ghostwriting Client
“Great article…very well put! Actually in 20 years in yachting, I’ve never heard it put better. This article should be posted in every crew agency and crew house in Ft Lauderdale.” Captain Eric Edscorn
“Very entertaining and well-written article – giving plenty of credit to the excellent yacht services companies mentioned.” Norma Trease, Director of Sales and Marketing at Salamanca Marine